Privacy Policy

1. Scope

This Privacy Policy applies to information collected through our marketing website and related interactions with prospective customers, partners, and other visitors. It does not govern third-party websites, services, or platforms that we do not control, even if they are linked from our site.

2. Information We Collect

Depending on how you interact with the site, we may collect:

• Contact and business information you provide, such as your name, work email, company name, job title, region, and other information submitted through our demo, newsletter, or other contact forms.
• Communications you send us, including messages, meeting requests, and follow-up correspondence.
• Device, browser, and usage information, such as IP address, browser type, approximate location derived from IP, referring pages, page views, and interactions with the site.
• Cookie and similar technology data used to remember preferences, measure site performance, and support advertising or campaign attribution where permitted.

3. How We Use Information

We may use personal information to:

• Operate, secure, and improve the website.
• Respond to inquiries, schedule demos, and manage sales conversations.
• Understand site usage and improve content, performance, and conversion flows.
• Measure marketing effectiveness and support campaign attribution where permitted.
• Comply with legal obligations and enforce our rights.

4. Cookies and Similar Technologies

We use cookies and similar technologies for essential site operation and, if you permit them, for analytics and marketing. Our consent tool lets you accept, reject, or update optional categories at any time through the Privacy choices control.

• Necessary cookies: support core functionality, security, and storage of your consent preferences.
• Analytics cookies: help us understand traffic and site usage, including through Google Analytics.
• Marketing cookies: support advertising, remarketing, and campaign attribution through tools deployed through Google Tag Manager.

Where required by law, we rely on your consent for optional analytics and marketing cookies.

5. How We Share Information

We may share information with:

• Service providers that help us host the site, manage forms, store CRM data, analyze usage, and run or measure campaigns, including providers such as HubSpot, Google, and infrastructure vendors acting on our behalf.
• Professional advisers, auditors, or legal counsel where reasonably necessary.
• Law enforcement, regulators, or other third parties when required by law or to protect rights, safety, and security.
• A buyer, investor, or successor in connection with a merger, acquisition, financing, reorganization, or sale of assets.

6. International Transfers

We and our service providers may process personal information in the United States and other countries where we or our vendors operate. Those countries may have data protection laws different from those in your jurisdiction.

7. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to manage our relationship with you, comply with legal obligations, resolve disputes, and enforce agreements.

8. Your Choices and Rights

Depending on where you live, you may have rights to request access, correction, deletion, portability, restriction, or objection regarding your personal information, or to withdraw consent where processing is based on consent.

You can also manage optional cookies at any time using the site's Privacy choices control.

9. Children's Privacy

Our website is intended for business audiences and is not directed to children under 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the "Last updated" date above.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, you can contact TryHeron, Inc. through our Get a Demo page or any other contact method provided on this website.